As the beauty industry evolves, new beauty trends are setting the stage for more personalized, sustainable, and inclusive options. From men’s skincare to high-tech beauty solutions, here are the top trends expected to shape 2024 through 2026.
Beauty product discussions are common on social media, where users post reviews, comments, and personal stories about the items they use. As these platforms gradually integrate markets or stores, many people also utilize social media to sell their goods.
In addition to skincare and cosmetics, beauty technologies are beginning to appear. A major player in this is artificial intelligence (AI), typically for analysis and personalization, which many people find very appealing. Because beauty items come in a wide variety.
Anti-aging, diversity, and sustainability have been the prevailing themes in beauty retail in 2024. Even though this has existed since 2023, its popularity is currently growing even more.
1. Sustainability and Biotechnology in Beauty Trends
Natural elements and renewable resources have become more popular in beauty trends as sustainable materials have grown in popularity. However, obtaining these “natural” substances frequently necessitates extensive agricultural and oil extraction, which results in pollution that are detrimental to the environment. As the market for personal care products expands, more environmentally concerned consumers—including celebrities—are looking for “natural” yet genuinely sustainable substitutes.
Biotechnology has established itself here. The sustainability focus was shifted from the packaging to the actual cosmetic items.
In order to create skincare compounds that are grown in a lab rather than manufactured, biotechnology combines biology and chemistry. This reduces the resources required to develop the same ingredient while producing an as effective product.
2. Clean Beauty: The Rise of All-Natural in Modern Beauty Trends
Eco-friendly solutions are becoming more and more popular as people become more conscious of the substances in their beauty products. In line with a growing desire for sustainability, this mentality shift is driving cosmetic trends toward cleaner, more natural formulas.
Due to growing consumer awareness of environmentally friendly products, the worldwide organic beauty industry is expected to reach a value of over US$15 billion by 2025. Men’s skincare products are also changing, and prominent guys are promoting the use of organic ingredients in their routines, so this trend isn’t just in traditional beauty.
The phrase “clean,” which encompasses skincare, makeup, cosmetics, hair care, and body care, is being adopted by the beauty industry. On TikTok, the clean beauty trend has become extremely popular; some of the most popular videos have had over 4 million views. Retailers like Sephora have responded by introducing their own Clean Beauty sections online and in-store, which reflects the rising desire for personal care items that are ethically sourced and devoid of dangerous chemicals. This move reflects a fundamental shift in consumer tastes toward more sustainable and safe beauty products.
3. From PPE to PPC: The Evolution of Protective Personal Care in Beauty Trends
Concerns about sun exposure are fueling the market for sun protection solutions as global temperatures rise. UV protection is crucial in skincare routines because consumers are becoming more conscious of the possibility of sun damage.
In addition, men’s skincare products with antioxidants and UV filters are becoming more popular due to pollution, thanks to the influence of famous men who value protective skincare. In response to rising consumer awareness, celebrity beauty brands are also introducing personal care products that fight pollution and sun damage.
The demand for protective health and personal care products is expected to rise as climate change makes this situation worse by preventing pollutants and sun damage.
4. Online Selling on TikTok and Instagram: The New Mainstream in Beauty Trends
Social media sites like Instagram and TikTok are becoming increasingly important for the sales of beauty products as the number of influencers increases. Approximately 76% of customers have bought products that marketers have advertised on these platforms, many of them as a result of engaging content and focused algorithms. With more than 1 billion active users, TikTok has become a major force in beauty trends. According to 89% of users, they buy cosmetic items after watching captivating videos that feature them.
As seen by The Ordinary’s 426% increase in sales of its Peeling Solution following influencer @kaelynwhitee’s sharing of her success story, brands are successfully utilizing influencer marketing. This trend, which also includes celebrity beauty lines and men’s skincare products, shows how social media has changed the personal care product market and is now a crucial tool for connecting with customers.
5. Men’s Beauty Products: The Rising Demand in Beauty Trends
The growth of men’s beauty and personal care products is one of the most popular beauty trends that is now changing the industry. The market is growing steadily at a rate of about US$5 billion, and forecasts suggest that it will continue to rise in the years to come.
Men are being prompted by this new era of skincare and makeup to experiment with a wider variety of items, such as skincare and cosmetics, rather than just traditional beard care. The participation of famous men in the beauty industry is a major factor contributing to this change. For instance, Brad Pitt recently introduced Le Domaine Skincare, highlighting the brand’s unique selling proposition as natural components like grapes and their antioxidant qualities. A more inclusive and diversified beauty market is the result of males following skincare routines in greater numbers as celebrity beauty gains popularity.
As men become more open to adopting skincare routines and exploring cosmetic products, brands are seizing the opportunity to cater to this growing market. At Rixin Cosmetics, we specialize in producing professional men’s skincare and grooming products, including our featured brand, Mantisfy, which has been highlighted in GQ, Vogue, and Wired Magazine.
If you’re looking to launch your own men’s skincare line, consider our private label options. With our expertise, you can create a unique line tailored to your preferences, utilizing our products made with natural ingredients. Our commitment is to provide your customers with the best skincare experience, aligning with the latest beauty trends in personal care products and reflecting the influence of celebrity guys in the industry.
6. Inclusivity and Diversity: Shaping the Future of Beauty Trends
Beauty firms come under fire for failing to provide products that are appropriate for darker skin tones as the desire for diversity and inclusivity grows. Because they are outspoken about their wants on social media, Generation Alpha is drawing attention to this disparity.
Customers want to see a range of ages, skin tones, and body shapes, therefore representation in advertising is also important. This is where many manufacturers fall short, particularly when it comes to celebrity beauty lines and skincare products for men. Brands can encourage loyalty and make sure all customers feel appreciated by embracing inclusion.
Although Black consumers make up 11.1% of beauty customers, Black brands only make up 2.5% of the beauty business. Black brands have achieved median sales that are roughly 89 times higher than those of their contemporaries as a result of this demand for inclusivity.
With products for different skin tones and a variety of models, including plus-size and gender-neutral alternatives, Fenty Beauty is a prime example of this trend. Customers prefer Fenty over other companies because of their dedication to diversity, which reflects a major shift in personal care and cosmetic trends.
7. The Rise of Anti-Aging Cosmetics: A Key Player in Modern Beauty Trends
The market for anti-aging cosmetics is still strong even with the emergence of Gen Alpha in the beauty industry. This year, retinol, hyaluronic acid, peptides, and vitamin C are among the ingredients that are popular and are generating high sales of these products.
Interestingly, young individuals in their mid-20s to 30s are also looking for anti-aging goods, so it’s not simply older consumers who are spending money on them. They acknowledge that anti-aging cosmetics can support clear, smooth skin and help with acne. In order to appeal to a wider range of skincare lovers, anti-aging solutions are becoming more prevalent in both men’s skincare products and celebrity beauty brands. This trend reflects a shift in beauty trends.
8. Biohacking Our Skin: A Revolutionary Approach in Beauty Trends
While anti-aging cosmetics currently dominate the market, a new beauty trend is emerging that prioritizes rejuvenation over prevention. Rather than halting the aging process, pro-aging products promote skin regeneration, allowing the body’s natural aging to occur while enhancing its ability to renew skin cells.
Compared to conventional anti-aging cosmetics, these therapies have longer-lasting effects and penetrate deeper into the skin. They promote quicker skin rejuvenation by utilizing the body’s natural processes, which appeals to a burgeoning market for holistic skincare products. Similar to well-known celebrity beauty brands, this trend is becoming more and more popular among women and men in the skincare product market as consumers look for practical ways to embrace their inherent beauty.
9. Emotional Well-Being in Skincare: A Growing Trend in Beauty
Many individuals overlook the connection between emotions, mental health, and skin health, despite the fact that emotional beauty is quickly becoming a major trend in skincare. Stress and anxiety resulting from low self-esteem and a negative self-image can lead to unhealthy behaviors like excessive sun exposure and skin picking, as well as skin issues like acne.
Many people still place a high priority on self-care and wellness at home years after the pandemic ended. Younger generations are increasingly adopting alternative ideas as a result of this change; over 58% of French people use astrological or similar activities in their daily lives. Because of this, emotional beauty is becoming more popular. TikTok and other platforms emphasize the value of emotional beauty, as seen in trends like #crystaltok, which has had over two billion views. As more people realize that beauty is more than simply appearances, this all-encompassing approach is becoming popular with both men’s and women’s skincare products.